ADOLF LOOS LOVES ME!



                                                  





2009
Technique: white cement/laquer(cobalt blue)
Dimensions: 70x 48x 23.5 cm


"Adolf Loos was one of the most important and influential architects of European Modern architecture. In his essay Ornament and Crime he explored the idea that the progress of culture is associated with the deletion of ornament from everyday objects, and that it was therefore a crime to force craftsmen or builders to waste their time on ornamentation that served to hasten the time when an object would become obsolete. Perhaps surprisingly, Loos' own architectural work is often elaborately decorated. The visual distinction is not between complicated versus plain, but between "organic" and superfluous decoration."


The idea of my work is based on putting a tipical arhitectural ornament into an another, oposite context. I have taken the mold of the console from one of the Zagreb buildings, made copies of original and lacquered them with cobalt blue lacquer. This way the ornament has been transformed to an sculpture and has lost its original signification...